A growing number of big corporations increasingly feel the pressure to innovate. However, complex company structures and complicated processes often don’t allow bigger sized companies to match the innovative capacity of young startups. So how can you prevent these emerging startups to make your company and its products obsolete one day? Which methods can help you create and launch a new innovative product or concept?
Imagine a corporation, operating for 50 years, employing hundreds of people, and making impressive revenue with, let’s say, milk pumps. Nowadays, advisors and newspapers tell the board of the factory about new threats to their status quo and that they have to reinvent themselves, rather quickly.
Recent brain scan studies reveal that the sight of something we find attractive instinctively activates the area of our cerebrum responsible for the hand movement. Beauty triggers action, but is visual communication something to invest in as a core component of our marketing strategy?