The future is here. Machines using AI and deep learning are helping us in our daily lives and push digitizaition in many industries. How can we create a user experience that is natural and satisfying enough to make AI a truly valuable daily companion?
Imagine a corporation, operating for 50 years, employing hundreds of people, and making impressive revenue with, let’s say, milk pumps. Nowadays, advisors and newspapers tell the board of the factory about new threats to their status quo and that they have to reinvent themselves, rather quickly.
Recent brain scan studies reveal that the sight of something we find attractive instinctively activates the area of our cerebrum responsible for the hand movement. Beauty triggers action, but is visual communication something to invest in as a core component of our marketing strategy?