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UI/UX

Design

Why AI needs strong UX to become our new best friend

The future is here. Machines using AI and deep learning are helping us in our daily lives and push digitizaition in many industries. How can we create a user experience that is natural and satisfying enough to make AI a truly valuable daily companion?

Barbara Orsingher
January 26, 2018
Design

The Matter of Design - Why focusing on visual communication is a smart way to enrich your marketing strategy

Recent brain scan studies reveal that the sight of something we find attractive instinctively activates the area of our cerebrum responsible for the hand movement. Beauty triggers action, but is visual communication something to invest in as a core component of our marketing strategy?

Barbara Orsingher
January 26, 2018